About Scarlet Rose
The Scarlet Rose woman is 25 to 35 years, single or newly married and is focused on developing her career. She is an urban woman who is a professional in a creative field, such as graphic design or fashion. She is college educated with a post-graduate degree or is working towards one. She earns $80,000 to $120,000 annually and is price-conscious due to the many pressures upon her income; college debt, a desire to travel and buy a home.
A modern romantic, she is devoted to beauty, is drawn to imagination and creativity, and feels strongly about a person's right to express their individuality. Spending time with her family and friends is very important to her. While she has a large network of acquaintances, most of her leisure time is spent with a small group of intimate friends. As a romantic, she has a love of nature, and enjoys incorporating its textures and rich colors into her clothes. Spending time in nature enables her to escape the pressures of everyday life and lends her the quietness that she needs every so often.
Rummaging through flea markets and vintage shops is one of her favorite leisure activities. While a very modern woman, she loves the authenticity of vintage objects and finds comfort in the past. She delights in the classic sound of her vintage vinyls and loves her collection of books. She is endlessly curious about her world always searching for new places and things to explore. She has an eclectic taste in music and enjoys anything from folk to classical, but mostly likes intimate settings with friends. She also believes in buying food locally from farmer's markets and love to grow her own herbs. She understands the importance of conserving natural resources and the environment and never uses more than necessary. She is passionate about travel: it is an expression of her curiosity and it allows her to connect to the broader world.
The Scarlet Rose woman is fashion forward, aware of trends, but not afraid to create her own unique look. She cherishes feminine clothes with classic lines and vintage flare. Clothes are an important avenue for expressing herself.
